Downloadable Presentations

2021-2024 Event Atlantic Strategic Plan

Despite a 1-year hiatus due to the COVID-19 pandemic, the Event Atlantic Summit returned in 2021! 
The Event Atlantic Summit was hosted with two key goals in mind:

  • Increase education and understanding of major event hosting.
  • Provide networking opportunities for event leaders and the supporting event eco-system.

This year, the Summit highlight the priorities within Event Atlantic's recently developed 2021-2024 Strategic Plan:
Education, Empowerment, Connections, Leadership & Sustainability

In a celebration of the accomplishments in 2019 and the resilience of events hosted in 2020, Event Atlantic launched its new Excellence Awards at the 2021 Summit.  With categories that shine a spotlight on the success of events in the region, and on those that work behind the scenes, the Excellence Awards was a celebration to launch our industry into a brighter future of full stadiums and busy stages.
​To learn more about the Event Atlantic Excellence Awards, CLICK HERE.

Wednesday, October 06, 2021 
12:00pm-5:45pm | Registration/Check-in (Lobby Level)
7:00pm | Delegate Event | HFX Wanderers FC vs. Forge FC (Transportation to Wanderers Grounds departs Westin at 6:00pm)

​Thursday, October 07, 2021
7:30am-8:30am | Breakfast
8:30am-8:50am | Welcome
8:50am-9:30am | What's Staying | Fireside Chat with Dr. Strang and Events Nova Scotia
9:35am-10:25am | A Few Good Stories | Live Q&A with Brett Kissel 
10:25am-10:40am | Break
10:40am-11:35am | The Power of Events | Mayors Panel with Amanda MacDougall (Sydney, NS), Roger Caissie (Shediac, NB), Matthew Jelley (Resort                                             Municipality, PEI)
11:40pm-11:55pm | Keonté | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
12:00am-12:40pm | The Best Event Experience | Event Atlantic 2021-2024 Strategic Plan Presentation
12:40pm-1:40pm | Lunch | Excellence Awards with host Michael Harrison, Comedy Ventriloquist
1:45pm-2:45pm | Connecting Communities | Atlantic Venue Partnership with Matt Moore (Rath Eastlink Community Centre), Paul MacDonald (Centre 200),                               Sheena McCrate (Mile One) and Michelle Vest (Garcelon Civic Center)
2:45pm-3:00pm | Break 
3:00pm-3:20pm | Kim Harris | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
3:20pm-4:00pm | Planning for the New Normal | The Future of Sport Tourism in Canada with Grant MacDonald, Sport Tourism Canada
4:05pm-5:00pm | Atlantic Canada Event Attraction Models | Examples of strategies from different centers with Ross Jefferson (Discover Halifax, NS) | Tanya                                    Haywood (City of St John’s, NL) | Laurel Lea (City of Charlottetown, PE)
Day 1 END | Dinner on own

​Friday, October 08, 2021
7:30am-8:30am | Breakfast
8:30am-9:30am | Join The Club | How to motivate the region to rally around an event
9:35am-10:35am | Online All The Time | A new platform from Adrenalin
10:35am-10:50am | Break
10:50am-11:10am | Dave Sampson | Musical guest performance in partnership with Nova Scotia Music Week (Truro - November 4th-7th)
11:10am-11:45am | Small Doesn't Mean Not At All | Hosting smaller scale events in small municipalities with Denis Leblanc (Town of Shediac, NB) and Julie                                    Arsenault (Shediac Lobster Festival / Hom'Art Festival)
11:50am-1:10pm | Lunch |Closing Keynote with Alexis Miller ( PWHPA) & special message from Jayna Hefford (HHOF Inductee and 5-Time Olympic medalist)
1:10pm-1:25pm | Closing Remarks

Recorded Sessions