SUMMIT SCHEDULE

A detailed program is currently being developed and will align with the quality of professional development sessions seen during previous Summits.As programming is confirmed, descriptions will be listed below.

2019 EVENT ATLANTIC SUMMIT

May 2-4 2019

Use Promo Code ECEV19 to purchase your Weekend Warrior pass for $40 ($37 + $3 booking fee) HST Included. 

Reference EVENT ATLANTIC when calling to make your reservation.  

Thursday May 2, 2019

Delegates arrive in Charlottetown, PE

Partial Day
Commencing late day

7:45pm ~ECMA Awards Show at Delta Prince Edward
(Must be seated by 7:30pm)


Friday May 3, 2019

Full Day
Commencing early morning, ending late afternoon.

Luncheon
Event Atlantic Membership Launch

Delegates are invited to explore Charlottetown’s vibrant dining scene for evening meal "on own".


Saturday May 4, 2019

Partial Day
Commencing early morning, ending mid-afternoon
​​

Luncheon
​Event Atlantic Annual General Meeting

All delegates are encourage to extend their stay in Charlottetown through Sunday, May 5 to experience all that the ECMA's have to offer.  Be sure to take advantage of discounted Weekend Warrior Wristbands for delegates and live it up with the best the East Coast music scene can throw at you!


Sessions to get excited about!!! 



Lessons from Inside the Tent: How to Build a Music Festival from Scratch
Presented by Seamus O'Keefe, Event Director of Iceberg Alley Performance Tent
 
Anyone can create a music festival, but what does it take to create a memorable, unique and successful festival in your part of the region? Ring Master of Iceberg Alley, Seamus O'Keefe will give you key take-away's of what he has done to keep the patrons experience as the top priority when planning a one-of-a-kind atmosphere under the Big Top in Quidi Vidi, St. John's Newfoundland. 

Iceberg Alley is an 11-day music festival highlighting unique culture, traditions and heritage of Newfoundland and Labrador alongside nationally and internationally acclaimed entertainment with past performances by Billy Talent, Sloan, Timber, Alan Doyle and Dallas Smith.  The unique atmosphere of being in a Big Top Tent is complimented by wow-factor experiences like the impressive speed bar with a wait time of under one minute, the high-end sponsor activation's like the Iceberg Vodka Lounge and additional perks for VIP guests in the Jag Sky Bar.

The Goldilocks Challenge: Hosting the ECMAs in Small and Large Cities
One-on-One with Andy McLean, CEO of the East Coast Music Association & Wayne Long, Events Development Officer, City of Charlottetown

The East Coast Music Association's annual festival, conference, export program and awards show travels around the region showcasing the best of East Coast music! Hosting Atlantic Canada's signature music industry event in bid cities with populations ranging from 35,000 to 400,000 creates a unique challenge when trying to recreate the same experience across different sized metropolitan areas. Andy McLean and Wayne Long will speak about the process the ECMA organization goes through to scale the event without compromising the integrity of the festival and how Charlottetown prepared for the iconic event to be held in its small, but vibrant, city.

This session will be interactive in nature. Come prepared with your questions about scaling an event to fit smaller - or larger - population centres.


These Mayors Get It!
Support by your elected officials at the municipal level is a critical factor in mounting a successful and sustainable event tourism strategy, especially with so many other local priorities in play. This session will explore a variety of benefits that accrue to host communities, the internal decision making process and the challenges faced by municipal politicians in moving an event tourism agenda forward. 

Panelists:
Mayor Danny Breen, St. John’s, NL
Mayor Cecil Clarke, Cape Breton Regional Municipality, NS
Mayor Basil Stewart, Summerside, PE


Achieving a Greater Impact
Wayne Long, Events Development Officer, City of Charlottetown
JP Desrosiers, Director of Community Services, City of Summerside

In 2016, the City of Charlottetown and City of Summerside unveiled an official event co-hosting partnership –Achieving A Greater Impact – a platform to grow the impact of sport tourism and beyond in Charlottetown and Summerside, strengthening both destinations hosting capacities in a highly competitive national environment. Learn about successes of the partnership to date and the vision moving forward.


Thinking outside the 'Box-Cut'
Spotlight: Zack Squires, Humble Barber Charlottetown.

Carving and cutting is Zack's passion.  He is a barber from The Humble Barber's Charlottetown location, a barbershop that has humbly taken PEI by storm, who has created a unique event experience with his pop-up cuts and designs. It is now the norm to see a barber's chair and a steady lineup at hockey tournaments and community events like Canada Day and most recently, Jack Frost Winterfest.  From jersey numbers to team logos and snowflakes or sick geometrical designs, Zack can up your street cred. in under 20 minutes.  His non-traditional and trendy experience is a perfect example of thinking outside the 'box-cut' when creating an event that will have attendees talking long after it is over.    


W5+H = Good Event Strategy
Grant MacDonald

Thinking of developing an event strategy and not sure where to begin? This session will explore how to develop a practical event strategy that will be more than shelf art.

Grant MacDonald is one of Canada’s leading sport tourism and major event professionals. With significant experience in sport tourism and event hosting, stakeholder consultation, strategy development and project management, his work includes 28-years of experience in amateur sports, sports tourism, government, and the private sector. Through event hosting, he has been leading the development of strategies and new business for most of his career.  Grant is the Past Chair of the Canadian Sport Tourism Alliance and is a consultant for the organization on projects throughout Canada. He has co-edited the CSTA Sport Tourism Planning Template and co-authored the CSTA Sport Tourism Assessment Template. He currently is President of GM Event Inc., working with clients across Canada.

Registration Fee: $249.00

The first 50 Delegates to register will be treated to performances by the best on the East Coast Music scene with tickets to the 2019 East Coast Music Awards Show.

In addition, all delegates will have discounted access to an ECMA Weekend Warrior pass, providing access to all 2019 ECMA stages at bars and clubs, and evening stages at Delta Hotels by Marriott Prince Edward Island on May 3 and 4.

The Holman Grand Hotel, a four-diamond, four-star rated hotel in historic Downtown Charlottetown, offers a refreshing and inviting boutique hotel experience for discerning guests.

Delegates of the Atlantic Canada Event Summit will be offered a rate of $165/night for Holman Rooms and $200/night for Island Suites. Valet parking available at $16/day. The Summit rates will be extended for two nights pre-Summit and two-nights post-Summit for those wishing to take in the East Coast Music Association event in full.

The Event Atlantic Summit will converge on Charlottetown May 2-4 bringing together political, community and event leaders from all four Atlantic Provinces with the goals of; increasing collaboration with event hosting in Atlantic Canada, examining the sharing of event best practices, and enhancing opportunities with events for the region through attraction, successful execution and activation.